Ridiculously Comfortable Since '84

Born From The Beach

At REEF, we're all about keeping things Ridiculously Comfortable® Founded in 1984 by two surf-loving brothers, we've spent decades creating gear that's built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials.

From iconic sandals (with a built-in bottle opener) to elevated women's silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the 'REEF DREAM'—a passionate pursuit of perfect days and being in the beauty of nature.

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Our Craftsmanship

We design for life in motion—where comfort, quality, and conscience all meet.

From sustainable-minded materials to innovative footbeds and water-friendly details, every REEF product starts with function. We work hard and invest in the things we care about: how our footwear feels, how it's made, and how it treats our planet and the ones who wear it. Over the years, we've developed signature comfort innovations like anatomical arch support, molded footbeds, water-friendly materials, and our premium SWELLsole cushioning.

Our craftsmanship is rooted in experience and guided by evolution. Because making something that takes you comfort, in style, and in purpose—never goes out of season.

Our Impact

Our world revolves around the beach, so it's only natural that we care for it, too.

REEF partners with organizations that share our love for clean coasts and thriving communities—including Better Beach Alliance, Surfrider Foundation, and Urban Surf 4 Kids. Whether it's mapping reef ecosystems through The Mega Lab or organizing local cleanups, we believe every effort adds up to something bigger. We also prioritize responsible materials wherever we can, including Leather Working Group (LWG) certified leathers.

Our commitment is simple: protect the places that inspire us, so future generations can feel that same sense of freedom we were founded on.

Join The Journey

Shop REEF sandals and shoes built for comfort, crafted for connection, and inspired by the places that make life a long summer.

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Our Story

Since 1984, REEF has been dedicated to creating Ridiculously Comfortable® footwear that blends the spirit of the beach, premium durability, and sustainably sourced materials.

FAQs
WHAT MAKES REEF SANDALS SO COMFORTABLE?
REEF designs feature anatomical arch support, soft-rebound cushioning, water-friendly materials, and molded footbeds that deliver all-day comfort and durability.
WHAT MAKES REEF SANDALS SUSTAINABLE?
REEF prioritizes responsibly sourced materials including Leather Working Group certified leathers, recycled content in EVA and rubber compounds, and bio-based materials derived from renewable sugar cane.
WHERE IS REEF BASED?
REEF is headquartered in San Diego, California — right where the beach lifestyle lives and breathes.
WHY DO TRAVELERS PREFER REEF SHOES AND SANDALS?
REEF footwear is built for life on the move — lightweight, durable, and comfortable enough for all-day wear whether you're exploring a new city or heading to the beach.
WHAT IS REEF KNOWN FOR?
REEF is known for Ridiculously Comfortable® sandals and footwear, iconic designs like the bottle-opener Fanning sandal, and a deep commitment to beach culture and environmental responsibility since 1984.