Our Impact Initiatives Since 1984
The beach has been the heart and soul of REEF. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.
Our Partners in Conservation
Observe and Conserve
"Observe and Conserve" is an effort put forward by REEF and the MEGA Lab at Florida International University to protect species at risk from environmental changes and human activities using underwater visual survey data combined with Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection, educational programs, and conservation at our reef namesake.
Better Beach Alliance
In 2018, the Better Beach Alliance was founded by the Surfrider Foundation and REEF to protect beaches around the world through plastic pollution initiatives, beach clean-ups, and environmental legislation. Each year, the Better Beach Alliance gathers volunteers and partners to host clean-ups, advancing meaningful change for our waters.
Urban Surf 4 Kids
The beach accepts us all equally, and we believe everyone has the right to feel the fun and freedom the beach offers. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean. We host surf & skate clinics across the US to give them a taste of beach life.
Four Decades of Reef
Reef Mapping
Thoughtful Materials
Natural materials
We use materials like cotton, jute, genuine cork, and wool elements. We craft footwear derived from elements of nature.
Eco-foams
A percentage of recycled content is in our EVA and rubber compounds. In addition, bio-based EVA derived from renewable sugar cane is sourced in Brazil for our midsoles.
Responsibly sourced leathers
100% of our leathers and suedes come from tanneries with gold or silver ratings, with a majority being ISA lite (low impact to the environment) leathers.































